I thought I would put out a little bonus (i.e. "short") podcast segment this week to give a little status update on the Chevelle, and also my new course Sponsorship Fastlane. If you've been following the Chevelle saga at all you know that at the time it went to SEMA it was show presentable....but not yet drivable. I spent the week in New Mexico at Allison Customs with the hopes of getting the car running and ready to bring home, and this show recording was made just before my trip out there. We didn't quite get everything buttoned up for it unfortunately (despite a week worth of 16-20 hour days), so I'll return in a few weeks to try again. It turns out there was more "SEMA Ready" stuff on the car than we realized. More on that soon!

Bringing the Chevelle to fruition has been a whirlwind of miracles and effort, but without significant sponsorship (and a commitment to complete the car) it never would have made it this far. The bottom line is that the financial reality of the racing and custom car world is completely upside down - more times than not, the assembled car is worth less than the parts and labor that built it. My use of sponsorship was something I had to do - and I realized that once I took sponsorship, I had to follow through and get the car done and to SEMA, no matter what.

As a result of that whole experience, I've created a new online course called Sponsorship Fastlane  where I'll be teaching the techniques I used to go about it, and my hope is to help others learn from my mistakes and go about it more efficiently than I did. I won't snow you here - gaining sponsorship takes time - but it can be done, as long as you're committed to delivering on your promises. I'm premiering the course on Thursday May 29 at 12PM Central Time (which is tomorrow, as of this writing). I'd invite you to attend the live webinar and see if you think the course is something for you. If not, great, and if so, great just as well. It will be generic in nature, so private car owners, shops, and racers are all invited.

You can check out more about the course via SPONSORSHIPFASTLANE.COM, and if it sounds interesting to you, you can sign up for the free webinar there as well.

Thanks for reading, listening, and supporting!

-Rob K