TMCP #186: Matt Lippert On The BFGoodrich Rival: Where The Rubber Meets The Road!
Published: Tue, 09/17/13
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TMCP Podcast- Episode #186! |
September 17 , 2013 |
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This weeks interview is with Matt Lippert, marketing guru and traveler extraordinaire from BF Goodrich Tires. Matt literally called me from the 2013 Holley LS Fest where is is promoting BF Goodrich's new line of performance tires, which is one of over 30 events he works each year (growing up he moved a lot so staying in one place is not in his blood). BFG really believes that you have to be at the events to talk to people and learn what the customer wants in pro-touring, tuner, light truck, and others high performance vehicles.
Matt gave us an in-depth look at the BF Goodrich Rival tire, which was released earlier this year and it is the latest in a long line of street performance tires. Larry Callahan and I attended the BF Goodrich Rival tire debut and you can hear it on the Pro-Touring.com podcast episode #35. |
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