This is the first of two "Bonus" episodes that we will present to you, both of which were recorded during some exclusive seminar panel discussions during the 2012 SEMA Show.

 

Panelists included Chris Douglas from COMP Performance, Ed Capen from Goodguys Rod & Custom Association, Ed Monte from MSD Performance, Mike Alvarez from Roush-Yates, and Troy Trepanier from Rad Rides by Troy.

 

This particular seminar dove into the topic of asking how how some of the top brands in the automotive aftermarket are managing their customer relationships. Topics discussed included "how much communication is too much," how do build shops keep specific customers informed on their cars, how large manufacturers communicate with their customers, how to handle "problem" customers, and more.