How Automotive Forums, Facebook, and Your Own Website Can Be A Cheap Way     To Market Your Business

In this episode of Cars For A Living we tackled the second part of our series of "How to Market" an automotive business, concentrating solely on the relatively cheap online options of automotive forums, Facebook, Twitter, Google Ads, etc., culminating with perhaps the most important online method of all, your own personal or company website (and yes, you DO need one).

These digital methods of marketing differ quite a bit from the traditional powerhouse methods thatwe discussed in our last episode (TV, print, and radio) , mainly because the biggest thing that they'll cost you as the business owner is time, not dollars. In traditional media you can take the approach (successfully, by the way) of simply getting your ad content in front of a lot of eyeballs. The process is one-way and costs a lot of cash, but it's done on a big scale and doesn't take a ton of your time.  You'll know if it worked after your ad has run. With digital marketing, the conversation is 2-way and gives you the chance to interact with your customers directly and to try and test a lot of things all at once.