The Inside Baseball of Automotive Magazine, TV, and Radio Advertising

It used to be that advertising options were fairly limited to the traditional powerhouses of TV, radio, and print, but with the advent of the internet and social media the game has changed completely. That being said, TV, radio, and print are still incredibly influential, and for a lot of people are still one of the best solutions at getting to a ton of eyes and ears.....if they can afford it!

So, with that stage set, in this particular show Dan and I discussed (in depth):

• How the traditional (major) media options work on the inside
• How big of a print ad to buy to get an effective return
• How MANY times in a row an ad must run on TV, print, or radio to gain traction
• How and when all 3 can be used in the context of an automotive business